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Helen & Fiona became friends over 15 years ago whilst living and working in the Big Apple. In the city that never sleeps, they dreamed big about the future and of one day embarking on their own business venture. 

After further stints working abroad and more travel, they both ended up back in London. A husband each, little kiddies in tow and numerous interior design projects under our belts (last count 9 house moves!), we decided the time seemed right to chase down those New York dreams and scribbled down our first notes in a cafe in the back streets of Mayfair, in the beautiful Avery Row. 

We both loved the fresh colours and soft geometric inspired prints from our years abroad. A palette of vibrant colours, beautiful prints, and the art of mixing and matching it all together. But when it came to buying things for our homes, our babies, or children's bedrooms we couldn't find what we were looking for on these shores.

So we decided to design a range of products that would showcase what we're all about, incorporating style for mum or dad and playfulness as well as luxury for little ones. Things that we've found we've needed along the way on this ride that is parenthood. 

Now with five children between us (three since starting AVERY ROW in 2015) and one move to Bath, we're continually inspired to produce beautiful things for the little people around us.

Helen & Fiona


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